Senior Digital and E-Commerce Manager

Professional Beauty Solutions (PBS) is a leading Australian-owned beauty distribution

company, positioned at the forefront of the beauty industry in Cronulla, Sydney. With a

portfolio that includes 15 esteemed global beauty brands, they manage the Australian

brand representations for beauty brands, including: Image Skincare, Pure Fiji,

Youngblood Mineral Cosmetics, Sunescape Tan, Makeup Eraser, and many more!

Due to rapid expansion, we’re seeking a highly motivated and experienced Digital and

E-Commerce Manager to join our dynamic team. This newly created role will work

closely with the Marketing Director and Co-founders of the business to help take the

business to the next level. As the Digital and E-Commerce Manager, you will be

responsible for developing and implementing our digital marketing and E-Commerce

strategies to drive online sales and enhance the overall digital presence of our brands.

This role requires a strategic ‘thinker and doer’, with a proven track record in digital and

social media marketing, E-Commerce and project management.

What You Will Do in This Role:

● Develop and execute digital marketing strategies across the 15 brands to drive

both B2B and D2C business growth, increase brand awareness, and maximise

online sales.

● Leverage digital channels, including social media, email marketing, content

marketing, and SEO/SEM, to meet business objectives.

● Manage budgeting and planning for all digital marketing activities, ensuring

timely execution.

● Oversee email marketing campaigns, including the creation of EDMs, content

plans, and customer journey automations.

● Manage daily operations of e-commerce websites, ensuring a seamless and

user-friendly online shopping experience.

● Collaborate with website developers to enhance website functionality and

conversion rates.

● Direct all paid advertising campaigns on platforms like Meta, TikTok, and Google

Ads, optimising for performance and ROI.

● Utilise SEO tools and analytics to improve brand presence and performance.

● Analyse website traffic and user behavior to identify opportunities for

improvement and conversion rate optimisation.

To Be Successful in This Role, You Will Bring:

● At least 5 years of experience in e-Commerce and Digital marketing.

● Proven experience in devising strategies that amplify sales and meet business

objectives.

● Proficiency with Shopify, Klaviyo, and other relevant digital tools.

● An in-depth understanding of online marketing channels and SEO.

● Expertise in using analytical tools like Google Analytics to drive decision-making.

● Exceptional project management skills, capable of juggling multiple projects to

meet tight deadlines.

● The unique blend of strategic vision and hands-on execution, thriving in a

fast-paced, results-driven environment.

What's in It for You?

● Play a critical role in a fast-growing company at a pivotal point in its digital

transformation journey.

● Enjoy generous staff discounts on a range of beauty products from our

world-class brands.

● Benefit from birthday leave, bonus opportunities, and a commitment to your

ongoing training and development.

● Join a supportive, fun, and driven team environment where creativity and hard

work are valued and celebrated.

● Have a tangible impact on the growth trajectory of our brands and our

overarching business strategy.

If this sounds like something you are interested in please reach out;

holly@creativenatives.com.au

B2B Marketing Manager

Professional Beauty Solutions (PBS) is a leading Australian-owned beauty distribution

company, positioned at the forefront of the beauty industry in Cronulla, Sydney. With a

portfolio that includes 15 esteemed global beauty brands, they manage the Australian

brand representations for beauty brands, including: Image Skincare, Pure Fiji,

Youngblood Mineral Cosmetics, Sunescape Tan, Makeup Eraser, and many more!

As a B2B Marketing Manager at Professional Beauty Solutions, you will be stepping into

a dynamic and pivotal role within the company, focusing on developing and executing

comprehensive marketing strategies to support their salon partners and drive B2B

sales. This position requires a unique blend of creativity, analytical prowess, and a

hands-on approach to marketing. You will be responsible for managing the teams

Marketing on a Platter (MOAP) program, leading the creation of impactful salon

marketing tools, and overseeing trade social media efforts and community engagement

initiatives.

Your role involves meticulous planning and execution of the annual marketing calendar,

managing promotional activities, and coordinating marketing events and trade shows to

enhance brand presence and support sales efforts. As a key player in the team, you'll

work closely with sales, design, product development, and other departments to deliver

cohesive and effective marketing campaigns.

What You Will Do in This Position:

● Create and refine sales presentations, brand brochures, website copy, and flyers

to support salon partners and drive brand engagement.

● Manage Marketing Calendar & Promotions

● Lead the Marketing on a Platter (MOAP) Program, providing salons with

customisable marketing materials to enhance their in-house promotions.

● Identify marketing opportunities and implement strategies to increase brand

awareness and drive B2B sales, including trade advertising and salon-specific

campaigns.

● Oversee email marketing campaigns and flows, focusing on customer retention,

loyalty, and salon engagement.

● Manage trade social media and community engagement:

● Lead generation and campaign management in conjunction with the sales team,

including webinars, presentations, and follow-up communications.

● Coordinate marketing events and trade shows, ensuring a cohesive and

brand-aligned presence to support sales efforts.

● Create, nurture, and support relationships with salon partners and key

stakeholders.

● Manage lead generation campaigns.

● Collaborate with the Marketing team to assist in creating and executing

marketing campaigns, both online and offline, to increase brand awareness and

drive sales.

To Be Successful in This Role, You Will Bring:

● Significant experience in B2B marketing within the retail, FMCG, or beauty

industries preferrable.

● Exceptional ability to multitask and manage various projects simultaneously in a

fast-paced environment are crucial.

● A self-starter attitude with a proactive approach to identifying and executing

marketing opportunities

● Excellent communication skills, both written and verbal, with the ability to create

compelling marketing materials and presentations.

● Experience in providing guidance, mentorship, and performance feedback to

junior team members, with the ability to work collaboratively across functions.

● Proficiency in analysing campaign performance and making data-driven

decisions to optimise future marketing efforts.

What's in It for You?

● Play a critical role in a fast-growing company at a pivotal point in its digital

transformation journey.

● Enjoy generous staff discounts on a range of beauty products from our

world-class brands.

● Benefit from birthday leave, bonus opportunities, and a commitment to your

ongoing training and development.

● Join a supportive, fun, and driven team environment where creativity and hard

work are valued and celebrated.

● Have a tangible impact on the growth trajectory of our brands and our

overarching business strategy.

If this sounds like something you are interested in please reach out;

holly@creativenatives.com.au