Job Description

About StudioHawk

Founded by Harry Sanders in 2015, StudioHawk is a specialised agency dedicated to search engine optimisation. Their SEO services are responsive, ethical, authentic and delivered by a genuinely passionate and diverse team of SEO specialists in Melbourne and London.

They are experts in how SEO works and the journey of StudioHawk has been documented on the BBC World News, Forbes, SmartCompany and dozens of other publications.

When they aren't doing SEO, they are contributing to the community through initiatives like the SEO Meetup which they help organise with over 2000 members who sit on the board of AWIA (Australian Web Industry Association) helping to regulate and oversee SEO as it matures as an industry. They have also created the training platform called the Hawk Academy, aiming to educate people about SEO and bring more people into the industry.

You can also find some of the whitepapers they build to help guide initiatives, as well as regularly speaking at some of the biggest SEO conferences around the world.

Primary Purpose of the Position

The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organisation in order to attract and retain a strong client base. You are a highly driven self-starter who makes informed choices based on analytics to achieve results.

Key Responsibilities

• Collaborate closely with the leadership team to optimise and scale up our go-to-market strategy.

  • Marketing events (internal and external)

  • Content marketing and blog efforts

  • Video content

  • Google & meta ads 

• Provide inspiration and leadership to the greater team to drive strategies.

• Support Sales and Marketing efforts by holding ownership of all things Hubspot including but not limited to;

  • Ownership of Hubspot as a source of truth.

    • Working in collaboration with Hubspot specialist.

  • Email nurturing  

  • Social posts

  • Operations best practices

  • Workflows

  • Landing page creation, and beyond

• Work closely with the sales team to assess the quality of leads, ensure prompt follow-up, assess campaign performance, and continually feedback on marketing efforts

• Connect everything you do to the end goal of creating revenue from marketing efforts; from branding to more immediate lead generation efforts - you understand exactly the mix required to produce high-quality leads, and deals won.

• Hold ownership of the paid media strategy across Meta, LinkedIn, Google ads & beyond to drive high-quality traffic and conversions for B2B services businesses.

• Spearheading operational efficiencies, using Hubspot, across sales, marketing & customer success and ultimately improving CSAT & CX

Qualifications and Licenses

• 3+ years of marketing experience, marketing high-value B2B products; can be either client-side, agency or ideally both.

• University degree in marketing, business, strategy, eCommerce, or similar field

Key Selection Criteria

Organisational

• Open, honest communicator who loves getting the best out of others

• Passionate about SEO, Marketing and Communication 

• Community-minded- helping others is your passion

• Strong analytical and critical thinking skills

• High attention to detail with excellent organisational and time management skills

• A creative thinker who can think outside of the box

• Someone who enjoys meeting new people and building relationships

• An enthusiastic team player

• Fascinated by the world of digital marketing

Role Specific

• A highly driven self-starter, excited about a role where they have revenue impact, and lots of freedom to do what it takes to get there.

• An avid learner - consistently following the best marketers in the world (eg: Brian Dean, Harry Dry, Neil Patel, etc...) and a deep passion for marketing ROI and deals won.

• Experience working closely with B2B enterprise salespeople to develop effective
  go-to-market strategies.

• Must have strong organisational and project management skills, as well as attention to detail

• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills

• A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing

• Must be a self-starter and able to independently move projects forward, prioritise tasks, and meet deadlines

• Must have strong analytical skills to analyse metrics and create reports

• Must have a high level of creativity

• Exceptional skills in on-screen presentation and communication.

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Davinchi, etc.).

• Strong understanding of audio technology and the ability to convey technical information in an accessible manner.

• Creativity, attention to detail, and the ability to meet tight deadlines.

• Knowledge of industry trends and best practices in video production.

• Strong organisational and project management skills. Proven experience in video production, including scriptwriting, filming, and editing.

• Strong stakeholder management skills 

Employment Conditions

• Full-Time Employment (see Employment Agreement)

• Compliance with Studiohawk Code of Conduct and policies and procedures

• Terms and conditions of employment are outlined in employment contracts
  
  

Note:  The requirements and responsibilities contained in this job description do not create a contract of employment and are not meant to be all-inclusive. They may be changed by the role manager during employment on an as-required basis.  Any significant or material changes need to be discussed and agreed upon by the incumbent and manager before inclusion.

The role description should be reviewed formally during the annual planning and performance assessment process.