Senior Digital and E-Commerce Manager
Professional Beauty Solutions (PBS) is a leading Australian-owned beauty distribution
company, positioned at the forefront of the beauty industry in Cronulla, Sydney. With a
portfolio that includes 15 esteemed global beauty brands, they manage the Australian
brand representations for beauty brands, including: Image Skincare, Pure Fiji,
Youngblood Mineral Cosmetics, Sunescape Tan, Makeup Eraser, and many more!
Due to rapid expansion, we’re seeking a highly motivated and experienced Digital and
E-Commerce Manager to join our dynamic team. This newly created role will work
closely with the Marketing Director and Co-founders of the business to help take the
business to the next level. As the Digital and E-Commerce Manager, you will be
responsible for developing and implementing our digital marketing and E-Commerce
strategies to drive online sales and enhance the overall digital presence of our brands.
This role requires a strategic ‘thinker and doer’, with a proven track record in digital and
social media marketing, E-Commerce and project management.
What You Will Do in This Role:
● Develop and execute digital marketing strategies across the 15 brands to drive
both B2B and D2C business growth, increase brand awareness, and maximise
online sales.
● Leverage digital channels, including social media, email marketing, content
marketing, and SEO/SEM, to meet business objectives.
● Manage budgeting and planning for all digital marketing activities, ensuring
timely execution.
● Oversee email marketing campaigns, including the creation of EDMs, content
plans, and customer journey automations.
● Manage daily operations of e-commerce websites, ensuring a seamless and
user-friendly online shopping experience.
● Collaborate with website developers to enhance website functionality and
conversion rates.
● Direct all paid advertising campaigns on platforms like Meta, TikTok, and Google
Ads, optimising for performance and ROI.
● Utilise SEO tools and analytics to improve brand presence and performance.
● Analyse website traffic and user behavior to identify opportunities for
improvement and conversion rate optimisation.
To Be Successful in This Role, You Will Bring:
● At least 5 years of experience in e-Commerce and Digital marketing.
● Proven experience in devising strategies that amplify sales and meet business
objectives.
● Proficiency with Shopify, Klaviyo, and other relevant digital tools.
● An in-depth understanding of online marketing channels and SEO.
● Expertise in using analytical tools like Google Analytics to drive decision-making.
● Exceptional project management skills, capable of juggling multiple projects to
meet tight deadlines.
● The unique blend of strategic vision and hands-on execution, thriving in a
fast-paced, results-driven environment.
What's in It for You?
● Play a critical role in a fast-growing company at a pivotal point in its digital
transformation journey.
● Enjoy generous staff discounts on a range of beauty products from our
world-class brands.
● Benefit from birthday leave, bonus opportunities, and a commitment to your
ongoing training and development.
● Join a supportive, fun, and driven team environment where creativity and hard
work are valued and celebrated.
● Have a tangible impact on the growth trajectory of our brands and our
overarching business strategy.
If this sounds like something you are interested in please reach out;
holly@creativenatives.com.au